With BMS eMail Marketing Management services you add professional creative and/or technical services to meet your unique needs. You get better email marketing campaigns that help you reach more customers, more effectively, with existing resources.
eMail Marketing Management services include:

• Campaign Strategy & Planning
  Content Development (Copywriting)
• Graphic Design
• eMail Preparation, Testing, & Sending
• Custom Reporting & Analytics

Effective email marketing can automate follow-up communications and upgrade customer service. Effective email marketing can build better customer connections over time cost effectively and using existing resources.

Effective email marketing goes way beyond sending email and tracking who opens it. Email marketing delivers the highest dollar return over all other forms of online marketing - $4.32 for every $1.00 dollar spent.

Effective email marketing requires professional skills, consistent execution, and ongoing tracking, analysis, and refinement. For small businesses and entrepreneurs the decision to avoid costly professional email marketing services is based on an inability to measure return-on-investment (ROI), and the convenience of being able to use a low-cost service to create and send email campaigns that deliver what is perceived to be 80% of the benefits at 20% (or lower) of the cost of buying professional services. To be clear, this approach is a terrific first step for many small and micro businesses.

Professional email marketing management services move the impact of email marketing from making and tracking impressions to other parts of the sales and service processes that have been proven to increase business with existing customers (customer share), and generate new business. Specifically, professional email marketing services improve customer relationship development, customer service, and ultimately customer retention.

BMS eMail Marketing Management services are delivered in 3 simple phases:

1. Get To The Bottom Line: BMS eMail Marketing Management services start with an initial campaign consultation to define clear and measurable results for your email marketing efforts; and help you measure ROI, at the start, before you spend precious resources (including both time and money). If your business can achieve ROI from professional services (and we get into precisely which specific services you can benefit from) then we proceed. If not, we present you with a list of recommendations for specific things you can do on your own to fast-track and improve your online marketing efforts.
2. Create And Launch A Goal Focused Campaign: Next, assuming it was determined that you can achieve ROI from professional services, we work with you to plan and design a campaign to achieve your stated goals. Take note that when we say campaign, we mean more than just the promotional email(s) that go out. Our campaigns include relevant and personalized autoresponders and other follow-up communications, both online and offline, that enhance your overall customer experience. The unique advanced features of our systems and solutions make this possible.
3. Review, Revise, and Repeat: Email marketing systems are tools that allow you to send personalized mass email and track who reads your email and what links they click on. But ROI from any marketing activity is ultimately achieved by meeting or exceeding sales goals. So who cares what people do with your email. What matters most is knowing if the email actually helped generate sales. We help you collect and analyze the data that tells you if sending email actually helps generate sales. We also help you see what specific parts of your emails work best. Then we help you make changes to your emails, based on the evidence, to better meet the stated goals. We also help you evaluate what your doing (and what your not doing) offline that can affect your marketing success. When all this is done, we start over. This ongoing process makes your marketing better and better over time.